Team alignment exercise · 5 minutes

AI production alignment

Nothing has ever been entirely real. The burger in the ad doesn’t look like the burger in the box. Products are retouched. Actors play customers. Sets stand in for real locations. Advertising has always constructed reality.

Now the methods have changed. AI is changing what can be made, how quickly and at what cost.

The question is whether your team sees the possibilities the same way. This five-minute exercise is built to help you find out.

Before you begin

Where should we send your results?

Name Work email

How many people are you inviting?

1 of 7

What does your marketing team need most right now?

Pick two.

More content Faster production Lower production costs Fewer logistical constraints More creative possibilities

WHY? (optional)

2 of 7

Where could AI-assisted production help most?

Pick up to two.

Creating more content Producing it faster Making budgets go further Removing production headaches Making impossible ideas possible

WHY? (optional)

3 of 7

For your brand, what matters most to keep ‘real’?

Drag from most important to least important.

Use the arrows to rank from most important to least.

1The product itself

2The hero person or face

3Supporting or background people

4The location or environment

5Background details or scenery

Prioritise what matters most to keep real. 1 = must. 5 = not necessarily.

WHY? (optional)

4 of 7

Where do you think your customers sit?

Choose the closest.

They'd actively dislike AI-generated advertising They'd accept some uses, but not others They'd mainly care if they felt misled They'd mainly care whether the work is good They probably don't think about how the work was made

WHY? (optional)

5 of 7

What does your team need to agree on?

Choose the biggest one.

Where AI genuinely adds value What should remain traditionally produced What level of quality is acceptable What risks or boundaries need to be clear How much AI should be part of our production approach

WHY? (optional)

6 of 7

What’s most likely to hold your team back?

Choose the closest.

Keep production predominantly traditional Use AI selectively in clearly defined situations Use AI whenever it makes practical sense Stay open to new AI-led production approaches Keep doing what we're doing until there's a clearer reason to change

WHY? (optional)

7 of 7

How aligned do you think your team will be?

Slide the bar.

NOT VERY ALIGNEDCOMPLETELY ALIGNED

WHY? (optional)

Team exercise

YOUR RESPONSE IS IN.

Now let’s see where your team stands.

Share this link with your team. Everyone takes the same 5-minute exercise. Results unlock when everyone is done.

TEAM RESULTS

Where your team stands

Results will appear here once your team has finished and scoring is available.